How do you motivate your team members?

I just finished reading The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance [Updated & Revised] written by Adrian Gostick and Chester Elton.  The book is based on a ten-year study of 200,000 employees and managers in the area of how to best motivate their team members.  The results of their studies found that "the central characteristic of truly effective management - the element that shows up time and again in every great workplace - is a manager's ability to recognize employees' talents and contributions in a purposeful manner."

I think there are three kinds of leaders in the workplace today.  One group does nothing in the area of motivation and recognition.  They believe that the paycheck the employees receive each week is all the motivation they need.  A second group would like to do something in the areas of motivation and recognition but do not know how to go about it.  When they do attempt to do something it is often awkward for everyone involved and usually fails to be very motivational.  The third group is committed to providing a workplace where people's efforts are recognized and rewarded in a way that is motivational to everyone.  What is exciting about this book is that it has something to say to persons in all three groups.

Their study found that effective leaders were seen by their employees are strong in four areas: Goal setting, Communication, Trust, and Accountability.  When recognition is added to these four areas "it serves as an accelerator of employee performance and engagement."  I wished I had understood this better when I owned a small business a few years ago.

I would probably have put me in the second group.  We had good employees, but I did not intentionally recognize their extra efforts as much as I should have, and when I did it was usually somewhat awkward for them and for me.  I was never certain of what kind of recognition was appropriate.  Probably my efforts were more demotivating than they were motivating.  I have no doubt that my leadership would have been much improved if I had read this book when I had the business, and I have no doubt that our company would have been much more productive and profitable if I had properly recognized our employees in ways that would have encouraged them.

If this is an area in which you struggle you really need to read this book.  Near the end of the book you'll find 125 different ways to recognize your team members.  That information alone is worth the price of the book.  You can find out more about it or order it by clicking on the above title.

Don't treat everyone the same

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In every company there are some people who rise above everyone else in their work ethic, their sense of knowing what to do, their attitudes, and their ability to execute.  Even if you have an above average team in your company, there will be a few shining stars who helps raise that average even higher.  These people are critical to the long-term success of your business, and it will be a mistake to treat them the same as everyone else.  There are so many things a business owner cannot control, but one thing he or she can control is the development of the people in the company, and these star employees need to be developed.  Providing them with the right resources will only make them even more valuable to your business.

These are the people you want to invest a significant portion of your time in through coaching and training.  A company I worked for would pay the tuition for any employee to go to college as long as the course even remotely would benefit the company.  They defined that benefit very loosely, and they paid all my tuition while I earned my undergrad degree.  A small business might not be able to do that, but most could offer at least some financial assistance to their star employees.  Owners would want to seek nearby seminars that would help their best employees learn new skills.  Top employees should also be cross trained so they can learn the various jobs that exist in the company.

Top performers should be rewarded differently than other employees.  They should receive higher pay raises and larger bonuses.  Larry Bossidy and Ram Charan, in their book Execution: The Discipline of Getting Things Done, explains that "When the wrong people get rewarded, the whole organization loses.  Problems don't get fixed, nonperformers get ahead, and the good performers start looking for jobs at places where their contributions will be recognized."  You are under no obligation to pay everyone the same or to give all your employees the same bonus.  It's your money.  The only people who will get upset if they are not treated "equally" are the lower-performing team members.

Speaking of lower-performing team members, they need to be treated differently as well.  Every six months Barbara Corcoran of Shark Tank would fire the lowest performing 25% of her real estate sales people.  While that may be extreme, their lack of success does need to addressed quickly by the owner.  It may be that they are were not hired for a position best suited to their gifts, or they could need additional training, but the cause of their poor performance needs to be corrected or they do need to be replaced.  In today's business economy no small business can afford to have a group of people who are not producing.  They are not only a drain on your bottom line; they are also a drain on your top performers.

Treating all your team members the same is not an issue of fairness and only your less productive employees insist on everyone being treated "fairly."  In fact, it is unfair to your top performers to treat them the same as you treat others on your team.  Even worse, it is very de-motivating to do so and will soon cause them to either leave you for another employer or begin to function as the lower performers.  Either way, you lose.  Invest in your top performing employees and your business will reap the rewards for years to come.