In my last post I discussed the challenges of getting started in a new business. Advertising and networking are only two ways to get your name out. While both are important, a third way should not be overlooked. Showcase your talent while working with others in your field. This may not be possible for everyone, but for some entrepreneurs this can be a very effective way of demonstrating your talents while learning on-the-job skills.
Since getting my auctioneer's license I have worked for three different auctioneers in the area. All of these are future competitors, and they realize that, but they are also willing to let me showcase my abilities on their stage. One of the principle auctioneers in our area allows me to work the ring for him and do about an hour's worth of bid-calling at each auction. I receive no pay for this work, but I am getting great emperience in a real-world setting, and he introduces me at each auction as a new auctioneer so people know that I am open for business. He has also hired me for an up-coming large auction he has scheduled. Another primary auctioneer in our area has hired me for two auctions. At one I was a ringman and at the other I was the cashier. I had never done cashier work outside of auctioneer school so this was an opportunity to learn how to deal with the challenges of this aspect of the business. An auction house recently opened in our area, and they've asked me to do help work their ring and I've done bid-calling there once. They recently gave me a lead on an individual who contacted them wanting to sell some merchandise. When I went to view it and talk with this individual she indicated she was now thinking of selling everything at auction. I went back to the owners of this auction house, told them she was considering an auction, and asked them to contact her. They told me to take the auction if I wanted, but I didn't feel that was fair to them and said I would be more comfortable if they signed it. I didn't think it would be right to get a lead from them for one thing and then take away an auction from them in the process.
Each of these are potential competitors, and the time will come when we will compete for people's business, but they are also colleagues. I have good relationships with each of these people, and they know I will be fair in my dealings with them. Because of that they are willing to give me a platform on which I can both showcase my abilities and hone my craft.
Depending on the business you want to start, this can be a great way for you to be real-world experience and show people what you can do. That experience is worth more than a few dollars so don't think you have to be paid for that work. I've done charity auctions and worked for free for other auctioneers, and I look at it as an investment in my future success in this business. If you find people who are willing to help you in this manner be sure to give them your best efforts and be fair in your dealings with them. And, in the future when you are successful, don't forget those who helped you and pass it on to someone else starting out.
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